Appendix B: Advertising and market research
During 2020–21 Finance's total expenditure on advertising and market research was $445,999.38 (GST inclusive). Table B1 shows payments of $14,300 or more (GST inclusive) to advertising and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918.
Finance manages the whole-of-government campaign and non-campaign advertising contract, which the below payments to the market research organisations relate to. The lead entity responsible for specific advertising or market research contracts reports the relevant expenditure under their annual report.
Table B1: Advertising and market research expenditure 2020–21
Organisation | Purpose | Expenditure |
($, including GST) | ||
Market research organisations | ||
Colmar Brunton Research Pty Ltd | Customer survey and analysis services | $139,769.10 |
Ebiquity Pty Ltd | Industries advice for campaign advertising | $220,587.40 |
Total reportable Market research organisations | $360,356.50 | |
Media advertising organisations | ||
Universal McCann | Advertising in relation to electorate offices | $25,149.34 |
Universal McCann | Advertising in relation to property divestment | $15,625.16 |
Universal McCann | Advertising for phase 2 of the Management Advisory Services whole of government procurement process. | $15,912.26 |
Total reportable Media advertising organisations | $56,686.76 | |
Total reportable payments over $14,300 | $417,043.26 | |
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https://www.transparency.gov.au/annual-reports/department-finance/reporting-year/2020-21-51