Administration of the Central Advertising System

Finance administers the Central Advertising System, which consolidates the Government’s buying power to support the proper use of public resources. A total of $178.8 million was expended across campaign and non-campaign advertising media through the Central Advertising System in 2020–21.

• Total campaign advertising media expenditure was $162.3 million, comprising $145.3 million by non-corporate Commonwealth entities and $17.0 million by corporate Commonwealth entities, Commonwealth companies and other bodies.
• Total non-campaign advertising media expenditure was $16.5 million, comprising $15.0 million by non-corporate Commonwealth entities and $1.5 million by corporate Commonwealth entities, Commonwealth companies and other bodies.