Go to top of page

The Central Advertising System

Administration of the Central Advertising System

Finance administers the Central Advertising System, which consolidates the Government’s buying power to support the proper use of public resources. A total of $178.8 million was expended across campaign and non-campaign advertising media through the Central Advertising System in 2020–21.

  • Total campaign advertising media expenditure was $162.3 million, comprising $145.3 million by non-corporate Commonwealth entities and $17.0 million by corporate Commonwealth entities, Commonwealth companies and other bodies.
  • Total non-campaign advertising media expenditure was $16.5 million, comprising $15.0 million by non-corporate Commonwealth entities and $1.5 million by corporate Commonwealth entities, Commonwealth companies and other bodies.