Appendix B - Advertising and market research
Advertising and marketing research
Under section 311A of the Commonwealth Electoral Act 1918, Finance is required to disclose payments for advertising and market research that are over the reportable threshold of $13,800 (GST inclusive).
During 2018–19, Finance’s total reportable expenditure for advertising and market research was $242,672.68 (see Table B1).
While Finance also manages whole-of-government campaign and non-campaign advertising contracts, the lead agency responsible for specific advertising or market research contracts reports the relevant expenditure.
|
Organisation |
Purpose |
Expenditure ($, GST inclusive |
|
Market research organisations |
||
|
Australian Market Research Pty Ltd |
Customer Survey and Analysis Services |
115,770.00 |
|
Ebiquity Pty Ltd |
Advertising and Media Industry Advisory Services |
82,500.00 |
|
Media advertising organisations |
||
|
Dentsu Mitchell Media Australia |
Advertising in relation to electorate offices |
15,422.20 |
|
Universal McCann |
Advertising in relation to electorate offices and property sales |
28,980.48 |
|
Total reportable payments over $13,800 (incl GST) |
242,672.68 |
|
Visit
https://www.transparency.gov.au/annual-reports/department-finance/reporting-year/2018-2019-76