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Appendix B - Advertising and market research

Advertising and marketing research

Under section 311A of the Commonwealth Electoral Act 1918, Finance is required to disclose payments for advertising and market research that are over the reportable threshold of $13,800 (GST inclusive).

During 2018–19, Finance’s total reportable expenditure for advertising and market research was $242,672.68 (see Table B1).

While Finance also manages whole-of-government campaign and non-campaign advertising contracts, the lead agency responsible for specific advertising or market research contracts reports the relevant expenditure.

Organisation

Purpose

Expenditure

($, GST inclusive

Market research organisations

Australian Market Research Pty Ltd

Customer Survey and Analysis Services

115,770.00

Ebiquity Pty Ltd

Advertising and Media Industry Advisory Services

82,500.00

Media advertising organisations

Dentsu Mitchell Media Australia

Advertising in relation to electorate offices

15,422.20

Universal McCann

Advertising in relation to electorate offices and property sales

28,980.48

Total reportable payments over $13,800 (incl GST)

242,672.68