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The Central Advertising System
Administration of the Central Advertising System
Finance administers the Central Advertising System, which consolidates the Government’s buying power to support the proper use of public resources. A total of $174.1 million was spent across campaign and non-campaign advertising media expenditure through the central advertising system in 2018–19:
- total campaign advertising media expenditure was $156.0 million, comprising $140.0 million by non-corporate Commonwealth entities and $16.0 million by corporate Commonwealth entities, Commonwealth companies and other bodies
- total non-campaign advertising media expenditure was $18.1 million, comprising $16.6 million by non-corporate Commonwealth entities and $1.5 million by corporate Commonwealth entities, Commonwealth companies and other bodies.