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Appendix B - Advertising and market research

Advertising and marketing research

Under section 311A of the Commonwealth Electoral Act 1918, Finance is required to disclose payments for advertising and market research that are over the reportable threshold of $13,500 (GST inclusive).

During 2017–18, Finance’s total reportable expenditure for advertising and market research was $222,105.76 (see Table B1).

While Finance also manages whole-of-government campaign and non-campaign advertising contracts, the lead agency responsible for such contracts reports the relevant expenditure.

Table B1: Advertising and market research expenditure, 2017–18

Organisation

Purpose

Expenditure

(including GST) ($)

Market research

Australian Market Research Pty Ltd

Customer survey and analysis services

70,100.00

Ebiquity Pty Ltd

Industries advice for campaign advertising—tender

104,830.00

Advertising

Dentsu Mitchell Media Australia

Advertising in relation to electorate offices and property sales

47,175.77

Total payments over $13,500 (incl. GST)

222,105.76