Administration of the Central Advertising System

Finance administers the Central Advertising System, which consolidates the government’s buying power to support the proper use of public resources. A total of $198.8 million was spent on media through the system in 2017–18:

• Total campaign advertising media expenditure was $179.7 million, comprising $157.0 million by non-corporate Commonwealth entities and $22.7 million by corporate Commonwealth entities, Commonwealth companies and other bodies.
• Total non-campaign advertising media expenditure was $19.1 million, comprising $14.5 million by non-corporate Commonwealth entities and $4.6 million by corporate Commonwealth entities, Commonwealth companies and other bodies.