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Appendix 3: Advertising and market research

Details of payments made (GST inclusive) to creative advertising services, market research, media placement and public relations organisations by the department in 2018–19 are provided in Tables 33 to 36. Payments of less than the threshold contained in section 311A of the Commonwealth Electoral Act 1918 are excluded.

During 2018–19, the department conducted the following advertising for the following programs and initiatives:

`` Jobs campaign

`` Small Business campaign.

Table 33. Advertising agencies

Organisation

Service provided

Total paid ($)

BMF Advertising

Creative development services for Jobs campaign

1,273,018

BMF Advertising

Creative development services for Small Business campaign

1,343,810

Table 34. Market research organisations

Organisation

Service provided

Total paid ($)

DBM Consultants

Benchmark and tracking research for Jobs campaign

48,499

Hall & Partners

Benchmark and tracking research for Jobs campaign

162,922

Hall & Partners

Benchmark and tracking research for Small Business campaign

98,885

JWS Research Pty Ltd

Concept and refinement testing for Jobs campaign

298,540

JWS Research Pty Ltd

Concept and refinement testing for Small Business campaign

328,350

WhereTo Research

Research to inform communication of Targeted Compliance Framework.

206,003

Table 35. Media placement organisations

Organisation

Service provided

Total paid ($)

Universal McCann

Advertising for Jobs campaign

14,085,862

Universal McCann

Advertising for Small Business campaign

4,338,143

Universal McCann

Advertising for Small Business events

35,332

Table 36. Public relations organisations

Organisation

Service provided

Total paid ($)

N2N Communication

Public relations activities for Small Business campaign

506,052

By George Studios

ASBAS case studies activities for Small Business campaign

74,954

By George Studios

Coaching videos for Small Business campaign

74,954

Deloitte Touche Tomatsu

Digital Champions media for Small Business campaign

143,000