Appendix 3: Advertising and market research
Details of payments made (GST inclusive) to creative advertising services, market research, media placement and public relations organisations by the department in 2018–19 are provided in Tables 33 to 36. Payments of less than the threshold contained in section 311A of the Commonwealth Electoral Act 1918 are excluded.
During 2018–19, the department conducted the following advertising for the following programs and initiatives:
`` Jobs campaign
`` Small Business campaign.
Table 33. Advertising agencies
|
Organisation |
Service provided |
Total paid ($) |
|
BMF Advertising |
Creative development services for Jobs campaign |
1,273,018 |
|
BMF Advertising |
Creative development services for Small Business campaign |
1,343,810 |
Table 34. Market research organisations
|
Organisation |
Service provided |
Total paid ($) |
|
DBM Consultants |
Benchmark and tracking research for Jobs campaign |
48,499 |
|
Hall & Partners |
Benchmark and tracking research for Jobs campaign |
162,922 |
|
Hall & Partners |
Benchmark and tracking research for Small Business campaign |
98,885 |
|
JWS Research Pty Ltd |
Concept and refinement testing for Jobs campaign |
298,540 |
|
JWS Research Pty Ltd |
Concept and refinement testing for Small Business campaign |
328,350 |
|
WhereTo Research |
Research to inform communication of Targeted Compliance Framework. |
206,003 |
Table 35. Media placement organisations
|
Organisation |
Service provided |
Total paid ($) |
|
Universal McCann |
Advertising for Jobs campaign |
14,085,862 |
|
Universal McCann |
Advertising for Small Business campaign |
4,338,143 |
|
Universal McCann |
Advertising for Small Business events |
35,332 |
Table 36. Public relations organisations
|
Organisation |
Service provided |
Total paid ($) |
|
N2N Communication |
Public relations activities for Small Business campaign |
506,052 |
|
By George Studios |
ASBAS case studies activities for Small Business campaign |
74,954 |
|
By George Studios |
Coaching videos for Small Business campaign |
74,954 |
|
Deloitte Touche Tomatsu |
Digital Champions media for Small Business campaign |
143,000 |
Visit
https://www.transparency.gov.au/annual-reports/department-employment-skills-small-and-family-business/reporting-year/2018-2019-67