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Appendix 2 Advertising and market research

During 2018–19, we conducted the following advertising campaigns: National Online Safety Awareness Campaign.

Further information on this campaign is available at communications.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website.

The tables below list any advertising and market research payments of more than $13,800 (inclusive of GST) made during 2018–19, as required by section 311A of the Commonwealth Electoral Act 1918.

Advertising agencies

Organisation name

Purpose

Amount of payment (excluding GST)

The Monkeys

Creative services to support the National Online Safety Awareness Campaign

$1,047,939

Total advertising agencies

$1,047,939

Market research organisations

Organisation name

Purpose

Amount of payment (excluding GST)

ORIMA Research

Qualitative and quantitative research to inform the Cook 250 project

$254,168

ORIMA Research

Qualitative and quantitative research to inform the National Online Safety Awareness Campaign

$498,567

Hall & Partners

Quantitative research to evaluate the National Online Safety Awareness Campaign

$152,403

Total market research organisations

$905,138

Media advertising organisations

Organisation name

Purpose

Amount of payment (excluding GST)

IPG Mediabrands Australia (trading as Universal McCann)

Media buy services to support the National Online Safety Awareness Campaign

$5,871,780

Total media advertising

$5,871,780