Appendix 2 Advertising and market research
During 2018–19, we conducted the following advertising campaigns: National Online Safety Awareness Campaign.
Further information on this campaign is available at communications.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website.
The tables below list any advertising and market research payments of more than $13,800 (inclusive of GST) made during 2018–19, as required by section 311A of the Commonwealth Electoral Act 1918.
|
Organisation name |
Purpose |
Amount of payment (excluding GST) |
|---|---|---|
|
The Monkeys |
Creative services to support the National Online Safety Awareness Campaign |
$1,047,939 |
|
Total advertising agencies |
$1,047,939 |
|
|
Organisation name |
Purpose |
Amount of payment (excluding GST) |
|---|---|---|
|
ORIMA Research |
Qualitative and quantitative research to inform the Cook 250 project |
$254,168 |
|
ORIMA Research |
Qualitative and quantitative research to inform the National Online Safety Awareness Campaign |
$498,567 |
|
Hall & Partners |
Quantitative research to evaluate the National Online Safety Awareness Campaign |
$152,403 |
|
Total market research organisations |
$905,138 |
|
|
Organisation name |
Purpose |
Amount of payment (excluding GST) |
|---|---|---|
|
IPG Mediabrands Australia (trading as Universal McCann) |
Media buy services to support the National Online Safety Awareness Campaign |
$5,871,780 |
|
Total media advertising |
$5,871,780 |
|
Visit
https://www.transparency.gov.au/annual-reports/department-communications-and-arts/reporting-year/2018-2019-34