Appendix E: Advertising and market research
In accordance with section 311A of the Commonwealth Electoral Act 1918, this appendix discloses payments of $13,801 or more (including GST) for advertising and market research services provided during the reporting period. There was no direct mail expenditure to be reported against for 2019–20.
Table 6.20: Advertising expenditure 2019–20
Organisation | Purpose of services | Expenditure ($ incl. GST) |
|---|---|---|
McCann | Property investment program campaigns | $621,218.00 |
Campaign Edge Sprout | Breezes Muirhead campaigns | $119,932.45 |
Audience Group | Torhaven & Miramor campaigns | $52,689.35 |
Heard Agency | Akuna Vista campaigns | $203,079.05 |
Creative ADM | Liv & Wirraway campaigns | $157,341.97 |
Simple | Northwest Quarter campaigns | $98,846.00 |
Table 6.21: Direct mail expenditure 2019–20
Organisation | Purpose of creative services | Expenditure ($ incl. GST) |
|---|---|---|
n/a | n/a | $0 |
Table 6.22: Media advertising expenditure 2019–20
Organisation | Purpose of services | Expenditure ($ incl. GST) |
|---|---|---|
Universal McCann | Property investment program media advertising | $631,922.44 |
Campaign Edge Sprout | Breezes Muirhead media advertising | $251.697.29 |
Audience Group | Torhaven & Miramor media advertising | $325,894.87 |
Heard Agency | Akuna Vista media advertising | $119,490.80 |
Creative ADM | Liv & Wirraway media advertising | $84,607.30 |
Table 6.23: Market research expenditure 2019–20
Organisation | Purpose of services | Expenditure ($ incl. GST) |
|---|---|---|
Colmar Brunton | DHA brand campaign tracking | $52,800.00 |
MacroPlan | Lawson market research | $49,009.30 |
Visit
https://www.transparency.gov.au/annual-reports/defence-housing-australia/reporting-year/2019-20-32