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Appendix E: Advertising and market research

In accordance with section 311A of the Commonwealth Electoral Act 1918, this appendix discloses payments of $13,801 or more (including GST) for advertising and market research services provided during the reporting period. There was no direct mail expenditure to be reported against for 2019–20.

Table 6.20: Advertising expenditure 2019–20

Organisation

Purpose of services

Expenditure ($ incl. GST)

McCann

Property investment program campaigns

$621,218.00

Campaign Edge Sprout

Breezes Muirhead campaigns

$119,932.45

Audience Group

Torhaven & Miramor campaigns

$52,689.35

Heard Agency

Akuna Vista campaigns

$203,079.05

Creative ADM

Liv & Wirraway campaigns

$157,341.97

Simple

Northwest Quarter campaigns

$98,846.00

Table 6.21: Direct mail expenditure 2019–20

Organisation

Purpose of creative services

Expenditure ($ incl. GST)

n/a

n/a

$0

Table 6.22: Media advertising expenditure 2019–20

Organisation

Purpose of services

Expenditure ($ incl. GST)

Universal McCann

Property investment program media advertising

$631,922.44

Campaign Edge Sprout

Breezes Muirhead media advertising

$251.697.29

Audience Group

Torhaven & Miramor media advertising

$325,894.87

Heard Agency

Akuna Vista media advertising

$119,490.80

Creative ADM

Liv & Wirraway media advertising

$84,607.30

Table 6.23: Market research expenditure 2019–20

Organisation

Purpose of services

Expenditure ($ incl. GST)

Colmar Brunton

DHA brand campaign tracking

$52,800.00

MacroPlan

Lawson market research

$49,009.30