The Know Your Drone safety education campaign was conducted for people who fly drones for fun. It was launched in a summer promotion on television and in the print media in December 2019 and a second launch across digital platforms in March 2020, and ran until 14 June 2020.
The campaign was based on comprehensive market research which identified low awareness of drone rules among users in the growing recreational drone sector. The campaign aimed to raise broad awareness, understanding and acceptance of the recreational drone safety rules, challenge users’ overconfidence and perceived knowledge of the rules, and increase awareness that CASA regulates aviation safety in Australia.
Advertising reached more than 4.9 million people and the campaign achieved a total cumulative reach of 12.4 million.
The Know Your Drone educational video was viewed more than 11,300 times, with an average watch-time of 2 minutes 10 seconds (video length 2 minutes 42 seconds).
As part of an ongoing communication and education campaign to assist industry transition to the new fatigue rules, information sessions were held at key locations across Australia in March 2020. CASA hosted events in Brisbane, Cairns, Sydney, Adelaide, Perth and Darwin.
Feedback from roadshow participants was analysed and found that almost all respondents (96 per cent) indicated that if CASA planned additional information sessions with industry, their organisation would attend.
A majority (73 per cent) found out about the information sessions via email invitation, with the CASA website (11 per cent) and word of mouth (6 per cent) being the other most popular channels.
A feedback survey on CASA’s flagship aviation safety magazine, Flight Safety Australia, opened on 24 June 2020 and had attracted 783 responses by 30 June 2020. The survey, which closes on 12 July 2020, invited feedback on the online and print editions. It asked whether readers found the information useful, engaging and relevant, and whether the information helped them to become safer in their aviation role. It also asked about what they liked most, and sought feedback on areas for improvement, writing, editorial approach, design and layout.