Advertising and Marketing
In accordance with section 311A of the Commonwealth Electoral Act 1918, the following is a summary of amounts paid by the Memorial to advertising agencies, media advertising organisations, and market research organisations. The Memorial made no payments to polling organisations or direct mail organisations in the current reporting period. As required, particulars of payments of less than $13,800 have not been included.
Service provider | Total amount paid (inc GST) | General advertising | Market research |
iSentia | $46,200 | $46,200 | |
Canberra FM Radio Pty Ltd | $14,255 | $14,255 | |
Fairfax Media Ltd | $23,916 | $23,916 | |
Hardie Grant Media Pty Ltd | $17,193 | $17,193 | |
Medium Rare Content Agency Pty Ltd | $56,870 | $56,870 | |
Stackla Pty Ltd | $33,000 | $33,000 | |
TripAdvisor Singapore Pty Ltd | $25,833 | $25,833 | |
Fivefold Creative Pty Ltd | $42,042 | $42,042 | |
Cre8ive | $89,584 | $89,584 | |
Total | $348,893 | $302,693 | $46,200 |
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https://www.transparency.gov.au/annual-reports/australian-war-memorial/reporting-year/2019-20-41