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Advertising and Marketing

In accordance with section 311A of the Commonwealth Electoral Act 1918, the following is a summary of amounts paid by the Memorial to advertising agencies, media advertising organisations, and market research organisations. The Memorial made no payments to polling organisations or direct mail organisations in the current reporting period. As required, particulars of payments of less than $13,800 have not been included.

Service provider

Total amount paid (inc GST)

General advertising

Market research

iSentia

$46,200

$46,200

Canberra FM Radio Pty Ltd

$14,255

$14,255

Fairfax Media Ltd

$23,916

$23,916

Hardie Grant Media Pty Ltd

$17,193

$17,193

Medium Rare Content Agency Pty Ltd

$56,870

$56,870

Stackla Pty Ltd

$33,000

$33,000

TripAdvisor Singapore Pty Ltd

$25,833

$25,833

Fivefold Creative Pty Ltd

$42,042

$42,042

Cre8ive

$89,584

$89,584

Total

$348,893

$302,693

$46,200