Appendix 9: Advertising, direct mail, media placement and market research
During 2020–21, the ATO conducted the following advertising activities:
- ACNC recruitment(a)
- ATO recruitment
- Communities in control(a)
- Economic stimulus measures (temporary full expensing and loss carry back)
- Fringe benefits tax
- Highlight misconduct in tax agents(b)
- Illegal early release of super
- JobKeeper extension (Culturally and linguistically diverse audiences)
- JobKeeper payment (extension 2)
- JobMaker (hiring credit)
- Not for profit (NFP) support and services
- New South Wales flood relief
- Our services
- Scams and identity protection
- Service delivery peaks
- Superannuation guarantee amnesty
- Supporting small business
- Tax and super basics
- Tax avoidance schemes
- Tax, super and you competition
- Unregistered tax agent(b)
- Working from home deductions.
(a) Relates to work undertaken on behalf of the Australian Charities and Not-for-profits Commission.
(b) Relates to work undertaken on behalf of the Tax Practitioners Board.
Further information on advertising activities is available at ato.gov.au and in reports on Australian Government advertising prepared by the Department of Finance, available at finance.gov.au.
Payments for advertising, direct mail, media placement and market research
Under the Commonwealth Electoral Act 1918, agencies are required to provide details of payments over $14,300 (GST inclusive) made to advertising, direct mail, media placement and market research organisations. Amounts paid during 2020–21 are set out below.
Annual reports contain information about actual expenditure on contracts for consultancies. Information on the value of contracts and consultancies is available on the AusTender website at tenders.gov.au.
Initiative, event or product
ATO recruitment advertising
Economic stimulus measures (temporary full expensing and loss carry back) advertising campaign
Fringe benefits tax advertising campaign
Illegal early release of super advertising campaign
JobKeeper extension (CALD audiences) advertising campaign
JobKeeper payment (extension 2) advertising campaign
JobMaker (hiring credit) advertising campaign
NFP support and services advertising campaign
NSW flood relief advertising campaign
Our services advertising campaign
Phoenix advertising campaign
Protecting our community advertising campaign
Scams and identity protection advertising campaign
Service delivery peaks advertising campaign
Superannuation guarantee amnesty advertising campaign
Supporting small business advertising campaign
Tax and super basics advertising campaign
Tax avoidance schemes advertising campaign
Tax, super and you competition advertising campaign
Unregistered tax agent advertising campaign(c)
Working from home deductions advertising campaign
Colmar Brunton Pty Ltd
Understanding the unregistered tax agent population(c)
Culture Plus Consulting Pty Ltd
ATO staff experience diversity and inclusion
Contemporary education for small business
Modernising Business Registers brand research
Understanding business perspectives of registers
Kantar Public Australia Pty Ltd
Exploring professional development for teachers
Orima Research Pty Ltd
Measuring community perceptions
(a) For the purposes of section 311A of the Commonwealth Electoral Act 1918, the ATO does not undertake polling activity.
(b) The ATO made no payments over $14,300 (GST inclusive) to advertising or direct mail organisations in 2020–21.
(c) Relates to work undertaken on behalf of the Tax Practitioners Board.
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