Appendix 9: Advertising, direct mail, media placement and market research
Advertising campaigns
During 2018–19, the ATO conducted the advertising campaigns listed below. Further information on these advertising campaigns is available at ato.gov.au and in reports on Australian Government advertising prepared by the Department of Finance, available at finance.gov.au.
- Aggressive tax planning advertising campaign
- Drought assistance advertising campaign
- Extending the taxable payments reporting system advertising campaign
- Government procurement advertising campaign
- GST and BAS lodgment advertising campaign
- GST and property development obligations advertising campaign
- GST on property transactions advertising campaign
- Identity protection advertising campaign
- Illegal early release of super advertising campaign
- Illicit tobacco advertising campaign
- Income contingent loans advertising campaign
- Is an SMSF right for you? advertising campaign
- Lost super advertising campaign
- Mobile strike teams advertising
- Norfolk Island advertising
- Overseas HELP/TSL debtors advertising campaign
- Phoenix advertising campaign
- Pop-up office advertising
- Recruitment advertising
- Re-engaging sub-contractors advertising campaign
- Removing tax deductibility advertising campaign
- SBS tax talk advertising campaign
- Tax, Super + You competition advertising campaign
- Vision Australia advertising campaign
Payments for advertising, direct mail, media placement and market research
Under the Commonwealth Electoral Act 1918, agencies are required to provide details of payments for advertising, direct mail, media placement and market research over $13,800 (GST inclusive). Payments made during 2018–19 are set out below.
Annual reports contain information about actual expenditure on contracts for consultancies. Information on the value of contracts and consultancies is available on the AusTender website at tenders.gov.au.
|
Organisation |
Initiative, event or product |
Total payments |
|---|---|---|
|
Advertising |
||
|
contentgroup |
Income contingent loans |
$24,970 |
|
Marmalade Melbourne Pty Ltd |
Extending the taxable payments reporting system |
$253,110 |
|
Total – advertising |
$278,080 |
|
|
Direct mail |
||
|
CanPrint |
General publication mailing |
$824,336 |
|
Total – direct mail |
$824,336 |
|
|
Media placement |
||
|
Dentsu X Australia Pty Ltd |
Departing Australia superannuation payment advertising campaign |
$42,084 |
|
Dentsu X Australia Pty Ltd |
GST on property transactions advertising campaign |
$104,852 |
|
Dentsu X Australia Pty Ltd |
Phoenix advertising campaign |
$38,146 |
|
Dentsu X Australia Pty Ltd |
Recruitment advertising |
$26,789 |
|
Dentsu X Australia Pty Ltd(b) |
Unregistered services provider advertising campaign |
$19,902 |
|
Universal McCann |
Aggressive tax planning advertising campaign |
$53,612 |
|
Universal McCann |
Drought assistance advertising campaign |
$53,742 |
|
Universal McCann |
Extending the taxable payments reporting system advertising campaign |
$273,382 |
|
Universal McCann |
GST and BAS lodgment advertising campaign |
$53,534 |
|
Universal McCann |
GST and property development obligations advertising campaign |
$52,388 |
|
Universal McCann |
Identity protection advertising campaign |
$47,061 |
|
Universal McCann |
Illegal early release of super advertising campaign |
$43,648 |
|
Universal McCann |
Illicit tobacco advertising campaign |
$52,539 |
|
Universal McCann |
Income contingent loans advertising campaign |
$53,739 |
|
Universal McCann |
Is an SMSF right for you? advertising campaign |
$53,900 |
|
Universal McCann |
Lost super advertising campaign |
$53,682 |
|
Universal McCann |
Mobile strike teams advertising |
$46,329 |
|
Universal McCann |
GST on property transactions advertising campaign |
$129,508 |
|
Universal McCann |
Overseas HELP/TSL debtors advertising campaign |
$105,258 |
|
Universal McCann |
Phoenix advertising campaign |
$109,521 |
|
Universal McCann |
Pop-up office advertising |
$25,859 |
|
Universal McCann |
Recruitment advertising |
$91,322 |
|
Universal McCann |
Re-engaging sub-contractors advertising campaign |
$53,899 |
|
Universal McCann |
Removing tax deductibility advertising campaign |
$42,600 |
|
Universal McCann |
Tax, super + you competition advertising campaign |
$39,999 |
|
Total – media placement |
$1,667,295 |
|
|
Market research |
||
|
Bastion Latitude |
Extending the taxable payments reporting system |
$184,525 |
|
Bastion Latitude |
Information disadvantaged audience needs |
$225,885 |
|
Colmar Brunton Pty Ltd |
Small business black economy measurement framework |
$40,821 |
|
EY Sweeney |
Small business and superannuation research services |
$62,865 |
|
EY Sweeney |
Single Touch Payroll benchmarking and tracking |
$68,272 |
|
GFK Australia Pty Ltd(b) |
Tax Practitioners Board Online forms user research |
$153,318 |
|
Hall & Partners Pty Ltd |
Extending the taxable payments reporting system |
$66,427 |
|
Millward Brown Australia |
ATO Corporate Perceptions Survey |
$95,458 |
|
Orima Research Pty Ltd |
ATO Culture Pulse 2018–19 |
$33,700 |
|
Orima Research Pty Ltd |
Measuring community perceptions |
$313,194 |
|
Parisfirst Partners |
User research of tax time experience |
$74,400 |
|
Snapcracker research and strategy |
Single Touch Payroll concept testing |
$78,595 |
|
Taylor Nelson Sofres Pty Ltd |
GST voluntary compliance phase 8 |
$28,600 |
|
Taylor Nelson Sofres Pty Ltd |
Super guarantee research |
$99,550 |
|
Taylor Nelson Sofres Pty Ltd |
Youth education benchmarking research |
$88,000 |
|
Whereto Research Based Consulting |
Client Experience Survey Suite data analysis and annual report |
$31,141 |
|
Total – market research |
$1,644,751 |
|
NOTES
(a) For the purposes of section 311A of the Commonwealth Electoral Act 1918, the ATO does not undertake polling activity.
(b) Relates to work undertaken on behalf of Tax Practitioners Board.
Visit
https://www.transparency.gov.au/annual-reports/australian-taxation-office/reporting-year/2018-2019-66