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Advertising

During 2020–21, ASD conducted three advertising campaigns: Act Now, Stay Secure; Stay Smart Online; and advertising relating to the COVID-19 vaccine. ASD’s total advertising and market research expenditure was $695,165.56 excluding goods and services tax (GST).

The Accountable Authority (Chief Executive) Certification for Government Advertising Campaigns for the Act Now, Stay Secure campaign is published on the ACSC website (cyber.gov.au). The Act Now, Stay Secure campaign is included in Australian Government campaign advertising reports published on the Department of Finance’s website (finance.gov.au).