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4.1 ASIC's Moneysmart

Moneysmart helps Australians take control of their financial lives with free calculators, tips and guidance.

New Moneysmart website

ASIC launched an updated Moneysmart website in February 2020 after extensive consumer consultation by our Financial Capability team.

The design of the new website and our approach to measurement and evaluation were informed by input we gathered from over a thousand Australians. The new Moneysmart aims to improve the consumer experience when making a range of financial decisions with content and tools designed to meet specific user needs.

Responding to natural disasters

ASIC uses Moneysmart as a key channel to help support consumers with resources and information about what to do after natural disasters, including bushfires, storms and floods.

Moneysmart provides a one-stop shop for curated and targeted information from a range of Government agencies and peak bodies.

New content was produced this year to help Australians who had been impacted by natural disasters, such as the 2019–20 bushfires, to make informed financial decisions. These resources included a series of videos, viewed more than 1.5 million times, delivered to people in affected areas through targeted communications on social media.

Helping Australians make financial decisions during the COVID-19 pandemic

In March 2020, ASIC established a coronavirus information hub on Moneysmart.

The hub helped Australians to understand available support and Government financial assistance and to access information on key topics such as financial hardship, superannuation, insurance and scams.

Through Moneysmart, ASIC provided a channel to a wide range of assistance available or offered to Australians, including information from Treasury, the ATO, the ACCC, financial counsellors and consumer groups. As at 30 June 2020, the hub had received 901,000 page views.