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CASE STUDY: Taking Australian products to China, direct

Following the successful launch of our China Direct store in Chatswood in May 2018, we opened three store-in-store China Direct outlets in post offices in Eastwood (NSW), Box Hill (Vic) and Franklin Street (CBD, Vic) in November 2018.

The China Direct stores allow customers to buy and send products directly to China. The booming Daigou market of personal shoppers buying and shipping for overseas clients, are also in our target market. More than 400 authentic Australasian healthcare, beauty, household and food products are on offer. Shoppers can also bring in their own eligible products and send them direct to China, using a range of delivery options to suit their needs.

Celebrating the launch of the China Direct store-in-store outlets.
​As well as the one-stop-shops, consumers can access an even larger product range online at chinadirect.auspost, with orders being fulfilled at a central warehouse and shipped to China on the same day.

At our China Direct stores, shoppers are served by Chinese-speaking staff and all major Chinese payment methods are accepted.

The stores are another way we are using our expertise and infrastructure to find new ways to give customers what they want, while providing opportunities for Australian businesses to connect with the burgeoning Chinese market.