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CASE STUDY: Faster delivery provides competitive edge

Four people standing in a delivery warehouse, one person is holding a package.
Gary Starr, EGM Business and Government, Eric Hon Ming Chang, Christine Holgate and Anna Lee, THE ICONIC COO onsite at THE ICONIC
Fashion makes up more than a quarter of online purchases and the category is continuing to grow, with double-digit growth in 2018 for the seventh consecutive year.

Many buyers in this category have come to expect same day or next-day delivery, so retailers offering quicker fulfilment and shipment have a competitive advantage in this burgeoning market.

Leading Australia and New Zealand (ANZ) online fashion and sports retailer, THE ICONIC, offers its customers access to more than 60,000 products from over 1,000 local and international brands.
With more than 5 million visits to their site each month, an on-time delivery proposition has been key for THE ICONIC in establishing its position as ANZ’s fastest growing fashion.

Our partnership with THE ICONIC provides same-day or next-day delivery through our unrivalled delivery network. They offer their customers a highly competitive service where items are shipped within three to five hours.

Anna Lee, THE ICONIC Chief Operating Officer said “At THE ICONIC, we have been on a mission to redefine the future of retail by providing the most seamless and inspiring shopping experience possible. Through our partnership with Australia Post we have been equipped with the logistics to offer our customers the fastest on-time delivery within the country. We deliver to 70 per cent of Australia within 24 hours. Australia Post has further evolved its offering with us to provide even greater flexibility to our customers, which has included the introduction of a Saturday delivery service within select locations.”

As more retailers begin to offer faster service, shopper expectations for time and day-specific delivery will become the norm. To meet changing needs we are evolving our service to meet those expectations.