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SP2: 2018-19 RESULTS

PUBLISHING ACTIVITY

2017–18

2018–19

OUTCOME %

Books—number

5

4

Target for this measure

6

6

67%

Other publications—number

9

15

Target for this measure

5

5

300%

Journal editions—number

2

2

Target for this measure

N/A

Monitoring Only

AIATSIS e-newsletters—number

12

10

Target for this measure

10

10

100%

PUBLISHING VALUE

2017–18

2018–19

OUTCOME %

Books—revenue

$432 168

$405 844

Target for this measure

$243 000

$234 000

173%

Journal editions—revenue

$14 672

$9 424

Target for this measure

$20 000

$20 000

47%

INDIGENOUS AUTHORSHIP

MEASURE AND TARGET

2017–18

2018–19

OUTCOME %

Contributions from Indigenous authors—number

3 out of 5 publications (60%)

4 out of 4 publications (100%)

Target for this measure

+5%

+5%

100%

WEB PUBLISHER

2017–18

2018–19

OUTCOME %

Publisher and editors trained—number

13

13

+33%

Target for this measure

10

10

133%

MEDIA ACTIVITY

MEASURE AND TARGET

2017–18

2018–19

OUTCOME %

Media coverage

94 media items featuring AIATSIS

928 media mentions

Media releases, alerts and web news stories

New measure

35

Target for this measure

35

35

100%

Media interviews by AIATSIS staff or affiliates—number

44 interviews with staff and affiliates

43 interviews with staff and affiliates

Target for this measure

35 requests

35 requests

123%

Requests for content or information by media—number

26

66

Target for this measure

26

26

254%

DIGITAL ENGAGEMENT

MEASURE AND TARGET

2017–18

2018–19

OUTCOME %

Website traffic—visits

2 322 820

2,918,890

Target for this measure

+10%

+10%

+26%

Website traffic—unique visitors

807 096

971, 107

Target for this measure

+10%

+10%

+20%

1.232 million Facebook impressions

1.293 million Facebook impressions

Social media reach

Facebook, Twitter,

1.847 million Twitter impressions

1.411 million Twitter

impressions

Instagram, YouTube, Vimeo—impressions/views

31 254 Instagram impressions

3 900 views on YouTube

39 749 Instagram impressions

4 300 views on YouTube

27 664 views on Vimeo

32 112 views on Vimeo

Total

3 141 818

2 780 161

–20%

Target for this measure

N/A

Monitoring Only

DIGITAL ENGAGEMENT cont.

MEASUREAND TARGET

2017–18

2018–19

OUTCOME %

Social media activity

Monitoring Only

Facebook—posts

200

185

Twitter—tweets

556

352

Instagram—posts

54 (launched

October 2017)

30

YouTube—posts

4

0

Vimeo—posts

52

32

Social media followers

Monitoring Only

Facebook—followers

31 194

28 538

Twitter—followers

9 304

7 445

Instagram—followers

1 345

1 962

Spotify—followers

N/A

995

YouTube—followers

34

113

Vimeo—followers

62

69

Total: 41 939

Total: 39 122

–15%

ANALYSIS

Nearly all targets for publishing, media engagement and digital engagement were either met or exceeded. Aboriginal Studies Press total financial year sales and revenue exceeded targets, bolstered by marketing activity throughout the year. Updates to the AIATSIS and Ashop website have resulted in a vast increase in customer calls and emails. Online orders have increased on average by 40 per week (excluding email/ phone orders).

AIATSIS continues to strengthen its influence and presence in the education sectors. The schools sector has been the main focus for the past twelve months, culminating in the release of a set of whole-of-primary-school resources that link to the Aboriginal and Torres Strait Islander cross-curriculum priority. AIATSIS will continue to build its education profile and in 2019–20 will develop a schools program strategy that will inform the development of a physical and digital learning space.

The AIATSIS website continues to be the central communication channel for AIATSIS, with steady growth in traffic to just under 3 million site visits through the year, up 26 per cent from the previous year.

With the social media officer position vacant for a quarter of the 2018–19 financial year, social media activity and reach declined somewhat but, after a significant drop, it recovered towards the end of the year.

Media interest in AIATSIS remained steady, with interview requests on par with the previous year and requests for media content doubling. The team’s ability to reach journalists and monitor for mentions of AIATSIS has increased dramatically with the introduction of the Meltwater media monitoring and social media platform. Previously the team were manually building and managing a media contacts database and monitoring for mentions of AIATSIS through free online alert services and manual searching—not an effective use of time or resources. The new platform automates a number of processes and significantly increases AIATSIS’ ability to monitor media mentions and track other conversations of interest.

Meltwater has also greatly increased AIATSIS’ outreach capability, allowing for broader and more targeted distribution of media releases through the use of location, topic and beat filters. The number of mentions of AIATSIS in 2018–19 rose dramatically to 928, from 94 in 2017–18. This reflects an increase in the effectiveness of media outreach and AIATSIS’ improved monitoring capability.