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Appendix E: Public awareness data
Advertising and market research
Research was undertaken during the year to inform the AEC’s communication strategy for the new electoral cycle, following the 2019 federal election. We also conducted an advertising campaign for the 2020 Eden-Monaro by-election.
Table 17 shows payments of $14,000 or more (GST inclusive) to advertising agencies and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918. Figures reflect payments above the threshold unless otherwise specified.
Table 17: Advertising and media placement payments, $14,000 or more
Amount (GST inclusive)
Advertising creative development
Creative advertising services including materials for the Eden-Monaro by-election
Wallis Consulting Group
Benchmarking and tracking research services
Developmental communications market research and surveys
Advertising placement including the 2019 federal election, federal by-elections, industrial and commercial elections, electoral redistributions, party registrations and recruitment.