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Appendix E: Public awareness data

Advertising and market research

Research was undertaken during the year to inform the AEC’s communication strategy for the new electoral cycle, following the 2019 federal election. We also conducted an advertising campaign for the 2020 Eden-Monaro by-election.

Table 17 shows payments of $14,000 or more (GST inclusive) to advertising agencies and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918. Figures reflect payments above the threshold unless otherwise specified.

Table 17: Advertising and media placement payments, $14,000 or more

Services

Agency name

Details

Amount (GST inclusive)

Advertising creative development

BMF Advertising^

Creative advertising services including materials for the Eden-Monaro by-election

$107,710.58

Market research

Wallis Consulting Group

Benchmarking and tracking research services

$232,911.38

Orima Research^

Developmental communications market research and surveys

405,183.14

Advertising placement

Universal McCann*

Advertising placement including the 2019 federal election, federal by-elections, industrial and commercial elections, electoral redistributions, party registrations and recruitment.

$2,399,562.81

Total

$3,145,367.91

*Due to the way payments are reported to the AEC, figures from BMF Advertising, Orima Research and Universal McCann include invoices below the threshold.