Appendix E: Public awareness data
Advertising and market research
The AEC conducted the Your vote will help shape Australia national advertising campaign in 2018–19 for the 2019 federal election. The AEC also conducted the Stop and consider national social media advertising campaign for the 2019 federal election.
Non-campaign newspaper advertisements supported the conduct of the 2019 federal election, federal redistributions, by-elections and party registration processes.
Table 26 shows payments of $13,800 or more (GST inclusive) to advertising agencies and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918. Figures reflect payments above the threshold unless otherwise specified.
Table 26: Advertising and media placement payments, $13,800 or more
|
Services |
Agency name |
Details |
Amount ($) GST inclusive |
|
Advertising creative development |
BMF Advertising |
Creation of the Your vote will help shape Australia advertising campaign materials |
429,567.15 |
|
Cultural Perspectives |
Creation of the CALD/translated advertising materials for the Your vote will help shape Australia campaign. |
303,930.00 |
|
|
Cox Inall Ridgeway |
Creation of both Indigenous/translated radio ad and digital advertising materials for the 'Your vote will help shape Australia' campaign |
45,515.25 |
|
|
Horizon Communication Group |
Creation of creative concepts and variations for the Stop and consider campaign. |
105,000 |
|
|
Market research |
Orima Research |
Concept testing for the Stop and consider campaign creative and associated material. |
61,230.04 |
|
Wallis Consulting Group |
Benchmarking and tracking research for the Your vote will help Shape Australia and Stop and consider campaigns |
565,393.87 |
|
|
Wallis Consulting Group |
Conduct of a voter survey—research used for internal planning purposes |
37,450.50 |
|
|
Advertising placement |
Universal McCann* |
Advertising placement including the 2019 federal election, federal by elections, industrial and commercial elections, electoral redistributions, party registrations and recruitment |
20,435,126.07 |
|
Total |
$21,983,212.88 |
*Due to the way payments are reported to the AEC, figures from Universal McCann include invoices below the threshold.
Visit
https://www.transparency.gov.au/annual-reports/australian-electoral-commission/reporting-year/2018-2019-53