Appendix 5: Advertising and market research
During 2019–20 the ACCC conducted the following advertising campaigns: baby walker safety, Scams Awareness Week 2019 and a franchising information campaign. Further information on these campaigns is available at www.accc.gov.au and www.productsafety.gov.au. The ACCC did not undertake any advertising campaigns with expenditure in excess of $250 000.
Under s. 311A of the Commonwealth Electoral Act 1918 (Cth), the ACCC is required to provide details of payments over $14 000 (GST inclusive) to advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising agencies.
Table A5.1 sets out payments that the ACCC made to external organisations for advertising and market research services in 2019–20.
Advertising and market research organisation | Description of advertising and market research services | Amount |
|---|---|---|
Universal McCann | Advertising for the baby walkers campaign 2019–20 | 14 760 |
Universal McCann | Advertising water inquiry consultation events 2019–20 (non-campaign advertising) | 21 464 |
Universal McCann | Recruitment advertising (non-campaign advertising) | 23 766 |
Universal McCann | Advertising for the franchising awareness campaign 2018–19 and 2019–20 | 40 000 |
Universal McCann | Advertising for the Measuring Broadband Australia campaign 2018–19 | 40 000 |
Universal McCann | Advertising for the Energy Made Easy campaign 2018–19 | 44 061 |
Orima Research Pty Ltd | 2019 ACCC Effectiveness Survey | 50 600 |
Roy Morgan Research | Market research on scams reporting and petrol prices | 29 040 |
Consumer Utilities Advocacy Centre | Desktop research on consumer vulnerability | 30 000 |
Visit
https://www.transparency.gov.au/annual-reports/australian-competition-and-consumer-commission/reporting-year/2019-20-16