Advertising and market research
Under section 311A of the Commonwealth Electoral Act 1918, the ABS is required to disclose payments over $13,800 (GST inclusive) for advertising and market research in the annual report.
During 2018–19, the ABS’ total expenditure for advertising and market research over the reporting threshold was $798,448 (GST inclusive) (Table 6.4), the vast majority of which was expended on explorative research on public attitudes and behaviours towards Census and media monitoring services.
Further information on these advertising campaigns is available at www.abs.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website.
Table 6.4: Advertising and market research payments over $13,800, 2018–19
|
Organisation |
Purpose |
Expenditure ($, GST inclusive) |
|---|---|---|
|
Market research organisations |
||
|
Night Parrot Pty Ltd |
2021 Census Communication Review |
65,434 |
|
Taylor Nelson Sofres Australia Pty Limited |
Explorative Research on public attitudes and behaviours to Census |
346,500 |
|
Insight Analytics Pty Ltd |
2021 Census Behavioural Research |
80,000 |
|
Advertising (Campaign and non-campaign advertising) |
||
|
Universal McCann |
2018-19 General Recruitment Advertising |
34,825 |
|
Universal McCann |
National Aboriginal and Torres Strait Islander Health Survey (NATSIHS) Radio Advertising |
17,068 |
|
Dentsu Mitchell Media Australia Pty Ltd |
2018-19 General Recruitment Advertising |
16,042 |
|
Universal McCann |
2018-19 Graduate Recruitment Advertising |
15,974 |
|
Australian Public Service Commission |
2018-19 Graduate Recruitment Advertising |
15,000 |
|
Public relations organisations |
||
|
2B Advertising and Design |
Longitudinal Study of Australian Children (LSAC) Product Suite Graphic Design |
15,213 |
|
Isentia Pty Ltd |
Media Monitoring Services |
190,464 |
|
Total Payments over $13,800 (GST Inclusive) |
798,448 |
|
Visit
https://www.transparency.gov.au/annual-reports/australian-bureau-statistics/reporting-year/2018-2019-60