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Purpose and Vision

 David Dare Parker / Bunya Productions
Aaron Pederson as Jay Swan in Mystery Road. Image: David Dare Parker / Bunya Productions
The ABC’s purpose is to fulfil its functions as set out in the ABC Act, particularly the ABC Charter

Our vision is to be the independent source of Australian conversations, culture and stories

In the final year of the Investing in Audiences strategy, the framework for our priorities was:

Creating distinctive content that matters for all Australians

Providing an outstanding audience experience

Delivering programs that reach and engage with more people

Building a great place to work