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Research, Trends and Insights into Private Giving

In October 2019 we launched our first sector-wide survey of private sector support for the arts, providing insight into philanthropy, sponsorship, partnerships, and investment in the arts. Using data from 2017, the Giving Attitude report provided insights into the experiences and challenges Australian arts and cultural organisations are facing and outlined both actual results and their perception of their ability to fundraise. The results of this report provided a valuable opportunity for arts organisations to benchmark their fundraising activities and outcomes, and over time will enable Creative Partnerships Australia to track trends in both quantitative data and sentiment relating to private sector support for the sector.

Creative Partnerships Australia used the Giving Attitude survey results to develop and refine our programs and sector development activities in 2019/20 to better support arts organisations in securing lasting private sector support.

The second edition of this report will be released in late 2020, using data from 2019/20 and will capture the impact of the COVID-19 pandemic on private sector support for the arts.

Released annually, the Australian Major Performing Arts Group (AMPAG) Tracking Changes in Corporate Sponsorship and Donations report provides observations on key trends into the fundraising of major performing arts companies. Creative Partnerships Australia supported the production of the 2019 report, which showed an increase in private sector support for major companies of 13.2% on the 2017 results, bringing the total net earnings to $101.7 million