1. Grow the culture of giving and volunteering to support the arts, bringing donors, businesses, artists and arts organisations together.

2. Assist Australian artists and arts organisations to attract and maintain support from donors and business, diversifying their sources of revenue.

3. Encourage and celebrate innovation and excellence in giving to and partnerships with the arts.

We achieve these by focusing on five key areas

Advocacy
Build philanthropic and business sentiment around the value of supporting the arts.

Providing Expertise
Be an informed and influential source of expertise about private giving to the arts.

Building Capacity
Build the development and fundraising skills and capabilities of artists and arts organisations.

Partnering
Facilitate and incentivise financial and in-kind support for artists and arts organisations from
donors and business.

Demonstrating Value
Be an efficient and effective organisation, providing high quality programs and services that are valued by the cultural sector and other stakeholders.